On March 29, 2025, John Moetteli was a guest speaker at the recent session, “The Value of Ideas: Monetise Your Creativity” held in Geneva.
During the session, participants explored how transforming creativity into scalable and long-term business value requires not only innovation but also strategic protection.
Drawing from his extensive experience in the United States, Switzerland, and Europe, John Moetteli provided valuable insights on how to safeguard and maximize Intellectual Property (IP) and guided participants through:
✅ What Intellectual Property is – patents, trademarks, and designs
✅ Why IP is crucial for entrepreneurs and business professionals
✅ How to effectively use IP to enhance business success
The session was highly interactive, with engaging discussions and thought-provoking questions.
