On March 19, 2025, Dr. John Moetteli spoke to students at Webster University Geneva Campus, delivering a presentation on “IP and Entrepreneurship: Patents and Trademarks.”
Intellectual Property (IP) plays a crucial role in shaping innovative businesses, yet many entrepreneurs underestimate its importance. The talk aimed to bridge that knowledge gap by covering key topics, including:
- What is Intellectual Property? Understanding the fundamentals of IP.
- The different types of IP rights and their significance for businesses.
- Focus on patents: What are utility patents, and why do they matter?
- Patent strategy vs. simply filing inventions—the right approach to long-term success.
- The eight most common misconceptions about patents
The patent process—breaking it down step by step.
The session was highly interactive, with insightful discussions on how entrepreneurs can protect their innovations while ensuring scalability and competitive advantage.
A big thank you to Webster University Geneva Campus, Dr. Ryan Guffey and Heloise Sauty de Chalon Baldini for the invitation and to the engaged students who made the discussion so dynamic. It’s always inspiring to see the next generation of entrepreneurs eager to learn about IP as a strategic asset!
